Web Standards – Compatible, Accessible and Stable
The term web standards can mean different things to different people and is often intuitively thought of as a "tableless website" or a website with "valid code". In truth, web standards are much broader than that. A website built to web standards should adhere to standards including HTML, XHTML, XML, CSS and XSLT and pursue best practices (valid code, semantic markup, user-friendly URLs and more). At Mercury all websites and applications are built to web standards with a particular focus on World Wide Web Consortium (W3C) standards for HTML and CSS.
There are many reasons to ensure your web site is usable, complies with standards, and is accessible. Priorities vary by project and audience but the reasons usually include several of the following drivers:
- Increase the speed of your website
- More easily maintain your web pages
- Increase search engine placement with natural search engine optimization (SEO)
- Make your site mobile browser-friendly
- Expand your customer base by making your web site accessible to all
- Future-proof your content by separating styling from text and graphics
In other words, a site built to web standards will be lean, clean, CSS-based, accessible, usable and search engine friendly. Contact us to learn more about developing web standards-based websites and applications.
Fast Facts: Harvey Watt Company
- Developed completely in table-less, cross-browser W3C-compliant HTML and CSS
- Provides a tailored experience for each of three target markets: airlines, unions, and individual pilots and their families
- An interactive insurance needs calculator allows site users to estimate their potential insurance coverage needs
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