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Mercury New Media developed a website and secure extranet that streamlines communication of all Auction sale information. The resulting solution provides for real-time publication of vehicle inventory, email distribution of 8,000 sale reports every week and publication of consigner ads, sale schedules and auction regulations.
Every week FAAO mailed 7,000 booklets summarizing the transaction results of the past sale and handled thousands of dealer phone calls and faxes. Auction management desired to reduce costs, digitize dealer communication and more effectively deliver upcoming sale inventory.
“The great thing about Mercury is that not only do they do the work we ask them to, they give us feature and strategy ideas we never would have come up with on our own.” Mike Johnson
Florida Auto Auction of Orlando
Sale reports are available online and emailed to 8,000 dealers within 4 hours of the close of each sale. FAAO has completely halted printing sale reports and dealers no longer wait one week for this market-setting data. Sale inventory data is also updated four times every hour.
More than 500 dealers have been registered or re-activated every year as a result of website communications. Staff time required to support dealers has been reduced by 12,000 man-hours per year. The strategic position provided by their website has led to several consigner account wins over other, less digitized auctions. |
The FAAO home page presents a summary of sale inventory and major announcements.
Lane schedules are used for sale day planning. |
Sale reports are searchable and sortable. |
Results
- Reduced printing results in cost savings of $1.5 million/year
- New accounts increase sales by $600,000/year
- Enterprise-wide customer adoption rate of 40%
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