Mercury New Media is different than many other types of firms that offer web services in one key way: Mercury’s sole focus is on the development and delivery of web-based technologies. The following chart compares Mercury’s market position relative to typical advertising agencies, pure technology firms, strategy consultants and public relations firms.

		Advertising Agencies	Technology Firms	Strategic Consultancies	Public Relations Firms
Develop websites from concept to completion
Create compelling online branding strategies
Implement recommended strategies
Provide insightful business analysis and advice
Work collaboratively with management team
Extend and enhance online presence

		Best practices		Average capability		No capability
		Above average capability		Below average capability